Effective account management is crucial for business-to-business companies. However, these client accounts can become so large that you might have trouble working with them. At this point, you will need some help. Discover the solution that Virtua can bring to you.
The Challenges Of Large Account Management
Many of the challenges you face when dealing with large accounts are similar to those of general account management. The only difference is that they are magnified significantly. Here are the ones that you should be fully aware of.
Aligning Internal Stakeholders
As an account grows, there will be more departments working on it. That increases the complexity and makes it hard to bring stakeholders together It also increases the likelihood of misalignments that will affect business performance. As such, you need a way to coordinate all these stakeholders effectively across the account.
Inconsistent Processes
Another major issue thhttps://anthill.co.uk/wp-content/uploads/2021/10/The-Problem-With-Inconsistent-Process-How-To-Rectify-It-Banner.pngat you will encounter when managing large accounts is process inconsistencies. That arises from the above situation. Often, the teams assigned to the account have difficulty scaling the relevant processes as they grow. These inconsistencies affect how well you do business overall, as you often have to go back to rectify errors and issues.
Accounts To Account Rep Ratios
A specific challenge you have to deal with when managing large accounts is ensuring the right number of representatives assigned to it. As the account grows, you have to assign more representatives to manage it. However, this can create issues with your other accounts. Recruiting new agents to handle these accounts also carries its challenges, notably that it will take time.
Scope Creep
As an account increases, so do the tasks that your team has to do for it. This scenario is a perfect breeding ground for scope creep. It is when your team encounters too many unexpected tasks brought about by the changes in the project scope. Such piling up of tasks will significantly affect your business efficiency.
Finding The Right Large Account Management Solution
Expanding your business capabilities is arguably the best way to deal with large accounts. However, it can sometimes be hard to accomplish that on your own. Here, outsourcing to the right partner will help you.
The biggest draw of this approach is that you can access a large number of agents quickly. Providers like us at Virtua Solutions maintain a roster of agents that can deploy readily to your accounts. With that, you don’t have to fumble around creating the right team for the job.
Another great thing about outsourcing is that it makes scaling easy. As the account grows more, you will need to adapt your team. With outsourcing, it can be easier to pull that off since you can also quickly change the team size. That helps you better adapt to the evolving account.
The Solution Virtua Offers
Of course, there is more to large account management than just increasing the number of agents assigned to each account. You also want to ensure that the provider can grow the account more. This is where we at Virtua Solutions come into play.,
We offer more than just additional agents for your needs. What you are getting is a whole account management solution that will help you grow and evolve client accounts.
A Highly Proficient Account Management Team
Each representative in our roster has plenty of experience handling accounts of varying sizes. With that, they can readily jump into running your client accounts. They keenly study the account’s current status to determine its strengths and weaknesses. They will then provide you with insights on how to manage these concerns effectively.
And as we noted above, your client accounts can change a lot as they grow. With that, we have made team customization an integral part of our service. When you sign up for our service, we study your client accounts and match them with the best-suited agents in our roster.
Furthermore, as the client accounts grow, we are ready to adapt to it. And this isn’t just about bringing in additional agents. We study how the account has changed and determine the best team composition for it. Should you need a specialist rep for the account, we develop a custom recruitment process to help you find the right fit.
Creating Your Large Account Management Process
Of course, dealing with large accounts isn’t just about hiring more managers. You also need to have the right process for it. Virtua Solutions is also ready to help you in this effort. We understand well how crucial such a process is and will assist in the development process.
One essential part of building that process is having all the needed data about your customer. However, with a large account, you often need a lot more. Virtua Solutions will be there gathering data for you. Our team will also perform needed analytics to help you better understand what this data represents.
Virtua also lends its expertise when developing your account management strategy. Our agents will guide you on which management approaches will best suit the kind of accounts clients have. Virtua will also optimize these strategies to deliver the best results.
Lastly, your process must be designed for the long term. Virtua will help you here and create an account development roadmap. We use the existing information to develop a suitable strategy. And as the client account goes through its life cycle, we adapt the process accordingly.
Keep Up With Large Account Management With Virtua’s Help
Successfully managing and growing these large accounts will mean a lot for the growth of your business. And for that, Virtua Solutions is ready to lend you a hand. Contact us today and discover the best large account management solution available.