Lead generation is a vital activity for businesses to draw in more customers and create sales. But it is also a tedious effort, with sales teams often going after thousands of people just for their contacts. Luckily, there are a lot of tools that make the task easier. Here are some of the best lead generation tools that will help you get high-quality leads all the time.
Best on-page lead generation tools
This class of lead generation tools collects data from visitors who come to your business website. They typically use online forms where the visitor enters their data. More advanced tools use artificial intelligence programs to gather more information about the visitor in the background. Everything is then collected into a database for your use.
Leadformly
Having the right kind of form is important for effective on-page lead generation. Leadformly is a form builder that gives you a lot of flexibility for creating your forms. It comes with over 40 different form templates to use. You then customize the chosen form according to your needs.
One unique feature of Leadformly is that you can use it to build conversational forms. This type of form asks questions to your visitors instead of just giving a basic fill-up form. The tool also uses conditional logic to display the questions that would most suit a specific visitor. This makes for a more targeted lead gathering approach.
Optinmonster
Popups are another common type of on-page lead generation format. However, the main issue with them is that they can be obtrusive to the visitor experience. Optinmonster solves this by helping you create a better-integrated popup form.
The tool’s most notable feature is the ability to convert images into a popup link. As such, when people intentionally click on your image, they are more likely to complete the attached form. Visitors also don’t have to navigate to a separate page to complete their entries, lessening the user dropoff.
Intercom
If you are looking to add a more conversational spin to your visitor interactions, Intercom is a good tool to use. It lets your team set up rules for displaying messages to specific visitors based on their behavior. For example, you can prompt it to display a message providing pricing info for those visiting your product pages regularly.
The tool also comes with a large assortment of integrations. You can readily connect it to different business management platforms like Salesforce and PipeDrive. This makes it easier to process and analyze the leads that you have collected and direct your conversion strategies.
Best Email lookup lead generation tools
Email marketing is another popular lead generation channel, giving you an action-oriented way of gathering customer info. But one challenge with this one is getting the email addresses of your leads in the first place. Email lookup lead generation tools help you automate the process and organize them for your use.
Voila Norbert
Voila Norbert is an online email research tool designed for quick lookups. All you need to do is enter the name of your lead and the company that they are working for. It will then do an online search for the email attached to that information. You can also do a bulk email search for up to 50 leads in the free version of the tool.
Another handy feature of this lead generation tool is email enrichment. Here, Voila Norbert will be able to find additional information about the email address’ owner. This can include job title, location, and even social media profiles. You can enrich up to 500 emails in one go.
Skrapp
This tool is specifically designed for getting the LinkedIn emails of your leads and is great for those engaged in B2B marketing. Skrapp is a Google Chrome extension that you can install in a few minutes. When you visit a lead’s LinkedIn page, the extension will display a Find Email button. When you click on it, the tool will display the email and associated details.
Skrapp also comes with other tools that will be handy for lead generation. There is a domain search tool that will help you discover the emails of vital people in a specific company. You also get a bulk email finder that can search up to hundreds of email addresses from your CSV sheets.
Best Inbound lead generation tools
This set of tools work to boost the amount of traffic that your site receives and increase the leads that you generate. The tools are particularly geared towards business to business marketing. But you can also tailor them to attract more business to customer leads.
LinkedIn Sales Navigator
Being a brainchild of the popular professional networking platform, LinkedIn Sales Navigator gives marketers a plethora of tools to attract your desired leads. It lets you quickly search the LinkedIn network for people who match your target profile. There is also an advanced lead and company search feature that further refines your list of leads. You can even look into all the people who are currently working in a company you are targeting.
Another great thing about the Sales Navigator is that you can use it to keep track of your current leads. You can even get updates on people whom you are not connected to. This feature is really handy for expanding your current leads list and discovering new targets for marketing.
Hubspot
Hubspot is one of the most popular online marketing platforms that you can tap into for inbound lead generation. It comes with a comprehensive set of tools that will let you launch an inbound marketing campaign quickly. With it, you can create custom landing pages to drive traffic and lead magnets to attract more people.
Image from HubSpot
From the initial lead campaign, you can use the Hubspot suite to go into a lead nurturing campaign. This step is vital as it readies your leads for possible conversion. And since you are doing that transition from within a single tool, you can do the whole process more efficiently.
Take advantage of these lead generation tools to rack up sales
These lead generation tools are just some of the essential marketing tools that your company should have in its repertoire. By combining these with the right strategies, you will be able to draw in more potential customers and turn them into conversions. Go ahead, check each tool, and find out how they can help you expand your business.