For a startup business, discovering and engaging as many prospects as possible is vital. But it can also be a challenging effort. Having good sales prospecting tools by your side can help make the work a lot easier. Here are the best ones that you can take advantage of.
What Makes A Good Sales Prospecting Tool?
Before we check out the list, you might want to know what makes a good sales prospecting tool. Here are some of the important features that you would want to consider when looking for that tool.
- Organization capabilities: The tool should effectively sort and categorize each prospect according to different criteria.
- Visualization: A good tool should provide you with a simple way of determining where a prospect is in your sales pipeline.
- Email marketing support: Email marketing is considered one of the best means of qualifying prospects. As such, the tool should have adequate support for it.
- Outreach: A good prospecting tool should also have support for a wide variety of outreach methods.
- Automation: The tool should automate repetitive tasks like data entry and initial outreach.
- Integration: Your chosen tool should be easy to combine with the other marketing tools that you have.
These features will make the core of the tool you would want to get. From there, look for specific features that would suit the prospecting strategy that you employ.
Startup Business Prospecting Tool no. 1: LinkedIn Sales Navigator
We begin the list with something that many businesses are already familiar with. LinkedIn is well known as one of the best sites for doing business engagements. So, it isn\’t a surprise that its Sales Navigator continues this reputation. It contains a good number of prospecting features that will help you quickly connect with targets.
Features
One of the best things about Sales Navigator is its advanced search functions. You can apply over 20 different search filters to narrow down your prospect list. These include their job description, location, even company size. This makes it easier for you to look for specific prospects and display their included information.
Image from LinkedIn.
You can also quickly tag each prospect for tracking purposes. Additionally, you can add notes for each. Once you have these prospects sorted out, you can send InMail messages from Navigator to start the engagement process. Another nifty feature is that you can use the information from one prospect to find similar leads.
Startup Business Prospecting Tool no. 2: BlooBirds
As we have mentioned earlier, email marketing is one of the best ways to qualify your startup business prospects. Bloobirds takes off from this and gives you a comprehensive email marketing platform to connect with these prospects. You also get other nifty tools to streamline the process.
Features.
BlooBirds takes a unique approach to building up your email marketing campaign. The tool suggests different kinds of messages based on the buyer persona, target market, and even the unique aspects of the particular prospect. With these, you can tailor your marketing to better catch their attention and engage.
Image from BlooBirds.
Another great thing about the tool is that it readily integrates with many popular customer relations management software. These include:
- Salesforce
- Hubspot CRM
- Microsoft Dynamics
- SAP
Aside from these, the tool works with data integration platforms like Zapier. That level of integration means that you can readily adapt it to a wide variety of prospecting and marketing campaigns.
Startup Business Prospecting Tool No. 3: ZoomInfo
While it is easy to gather prospects, it can be challenging to determine which of these are interested in your product. ZoomInfo gives you that proverbial crystal ball and helps trim down your prospect lists to the ones that have the biggest potential.
Features
The tool works by analyzing companies’ search activities. It then lists the ones that have shown the most interest in your product category. To let you reach out to target companies, the tool even has a database of over 36 million contacts. These are updated regularly so you are sure to get to the right person every time.
Image from Zoominfo.
Another feature that you should not miss is the ability to find ideal buyers. Here, you can use over 300 different attributes to identify your preferred buyer. This includes business type, company size, and even whether they have made an IPO. The tool also has other data management functions to help you comb through all the prospect information.
Startup Business Prospecting Tool No. 4: Prospect.io
With all the work to be done to reach out to and engage prospects, automation plays a large role in making the effort more efficient. And Prospect.io is one of the best tools that your startup company can use for that purpose. It has an assortment of automated tools for different stages of the prospecting process.
Features
The tool lets you quickly create and sort prospect lists. It also automatically reorganizes the lists whenever you add a new entry. You can add an unlimited number of custom fields depending on the information you want to include. You can also swiftly move the data to and from the tool for other uses.
Image from Prospect.io.
Prospect.io also has segmentation tools that let you quickly craft and send highly personalized messages to prospects. This is very useful if you are trying to target individuals within the company. You can also automate drip campaigns to follow up on them. There is even a Google Chrome extension that lets you launch these campaigns from within your browser.
Startup Business Prospecting Tool no. 5: RingLead DMS Capture
Prospects can come from various sources, and you would want to cover many of these to maximize your effort. RingLead’s DMS Capture tool caters specifically to that purpose. It gives you an easy way of collecting prospect information.
Features
The tool works by automatically recording the relevant prospect information from a given online source. What makes this one great is that the tool is a Chrome extension. You just click on the tool button and the details are added to your database. It also readily integrates with other marketing tools for exporting that data.
Another nifty feature of DMS Capture is the prospecting calculator. With this, you can quickly determine the cost of generating different kinds of leads, as well as the amount you have to spend for prospects. This is handy for allocating your resources the right way.
Successfully Reach Out To More Prospects With These Tools
All of these tools will give you better chances of identifying and reaching out to the right prospects. What\’s more, you don’t even have to limit yourself to one tool. Use a combination of these and your startup company will be building better prospect lists.