Author name: Roger Decierdo

B2B startup business and tiktok

B2B Startup Business 101: Harnessing The Power Of TikTok Videos

In the last two years, short video streaming site Tiktok has bagged the coveted distinction of being the most visited website on the internet. With that achievement, it is just a matter of time before businesses start exploring their potential as a marketing platform. But while large companies can readily jump into the trend, a […]

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startup business customer experience maturity

Startup Business Customer Experience Maturity: Making Your CX Grow MORE

For a startup business, knowing how effective you are in delivering an excellent customer experience is a must. After all, it will help you chart your future course. But getting that picture can sometimes involve a lot of guesswork.  One way of making that work easier is by doing a customer experience maturity assessment. But

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outsourcing and cultural compatibility

Outsourcing And Cultural Compatibility: Making Everything Click

Outsourcing is a great way for your startup company to expand its capabilities and reach more customers. But to get those benefits, you should know how to work effectively with the outsourced team. And one of the aspects that you have to think about is cultural compatibility. However, this can also be one of the

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startup business customer advisory board

Startup Business Customer Advisory Boards: Getting MORE From Them

Getting feedback from customers is essential for the operations of a startup business. After all, this feedback serves as the basis of your improvements. But gathering and acting upon this feedback can be a lot of work. That is where customer advisory boards can be effective partners. They can help you better understand your customer

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startup business customer service design

Startup Business: Nailing The Art Of Good Service Design

Customer service is often a rather complex field, with various areas intertwining. And your startup business needs to have the right approach when dealing with this maze. This is where service design comes into play. But what is it exactly and how do you improve on it? Let’s explore this further. Understanding Service Design In

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startup business kpi

Startup Business Outsourcing KPIs: How To Master And Get MORE Out Of Them

Outsourcing can help your startup business grow much faster. However, it can also be quite a complex process. To know whether your efforts are indeed paying off, you need to keep track of the right metrics.  Determining these key performance indicators is itself an art. After all, you have dozens of figures to keep tabs

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startup business aha moments

Startup Business 101: Creating Moments That Make Customers Go “Aha!”

Onboarding is one of the most critical stages for a SaaS startup business to capture a customer. But even with a meticulously planned onboarding strategy, it might sometimes not be enough. You might wonder whether something is missing from your effort.  As it is, it might indeed be the case. Here, you are probably missing

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Francis Guintu

Virtua’s Francis Guintu: Knowing Our Birthday Boy More

They say that behind the success of every company is a great founder. And since it’s his birthday today, it’s time to learn what makes Virtua Solutions’ Francis Guintu great. But that’s not all. His closest friends and loved ones share fun things that will surprise many.  Francis’ Fave Foods Despite his seemingly serious persona,

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