Social media has become an integral part of any company’s brand presence. With it, your startup company can reach out to more people online. But managing that social media presence requires a lot of work.
And for a small company like yours, getting a social media management team might not be the best option for your business. Here, a virtual assistant can be a good alternative. Let’s explore the potential these VAs can bring to your social media strategy.
Understanding The Work Of A Social Media Virtual Assistant
While you might think that a social media virtual assistant’s work is just about posting on Facebook, there is more that goes beyond that. Some of the vital tasks that your social media VA would perform include the following.
Manage Startup Company Social Media Profiles
The first task that a virtual assistant will do for you is managing your social media accounts. Chances are, you might have already created several ones before you hire the VA. They will then take over the management work for you.
Image from Neil Patel.
To start, they will be the ones updating your social media page. Note that this isn’t just about making new posts. They will also update the information on your profile according to changes in your business. That guarantees that people get accurate information about your company whenever they visit your pages.
Researching And Drafting Content
One thing that will surely surprise you at this point is how complex social media content creation is. Here, you don’t just post any content. You need to plan the content you will release carefully. That can be hard when dealing with other business matters.
A social media virtual assistant can take over that important work for you. One of their tasks here would be researching new content ideas for your pages. This will require constant monitoring of social media to determine trends. They will then use these trends to develop the appropriate content.
Post Scheduling And Management
Another important work of the social media virtual assistant is managing your posts. To ensure that each post will be visible to the most people, you should have it live at the right time. A social media VA can work on this for you, ensuring your content is continuously released.
Image from Post Planner.
Meanwhile, they will also handle calendar management. They ensure that each p0ost scheduled passes your quality criteria. The VA will also align the calendar with other business activities, such as campaigns.
Customer Interaction
A significant part of any social media effort is engaging people on the platforms. It is arguably where the social media virtual assistant shines the most. They will help you identify the customer segment you should engage in and plan your strategy.
Furthermore, they will also be the ones doing the engagements. These VAs are highly skilled in handling such interactions. They will be the ones to respond to comments and inquiries on your posts, and direct messages. These agents can also proactively engage with your audience.
Running Campaigns For Your Startup Company
Lastly, a social media VA can plan and mount campaigns. Normally, you would want to get a team here. However, the VA can be well-suited for smaller ones. They can create the campaign and determine how to implement it.
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Once the campaign is underway, the virtual assistant will track its metrics. They will also be able to provide you with reports detailing the campaign’s progress. Additionally, the VA can do follow-up marketing to engage people attracted by the initial campaign.
Getting The Right Social Media Virtual Assistant For Your Startup Company
When looking for a social media virtual assistant, you should start at the right source. Virtua Solutions is ready to be that one for you and provide you with talented VAs. Our roster of agents comes from diverse professional backgrounds. They have also undergone plenty of training in various social media strategies.
These two elements combine to give you adaptable agents. Here, you will get agents that best match your business requirements. Additionally, they can quickly integrate with your existing team, creating a more seamless deployment.
Things To Consider When Getting Your VA
When signing up for a social media virtual assistant, consider several aspects. These include the following.
- Time Zones: Consider the hours you prefer your social media content posted and choose a VA that can work within those periods.
- Logistics: Beyond the virtual assistant’s technical capabilities, you should also consider outside factors like the environment that affect their work.
- Costs: Compare the services included in a given VA package with the cost of that package. You might want to compare several packages to determine the most cost-effective option.
In Virtua Solutions’ case, we will work with you closely to develop a service package that fits your needs. That includes ensuring the agents assigned to you are equipped for the job.
Working With Your New Social Media Virtual Assistant
Virtua Solutions guarantees that all our VAs can quickly jump into the work and help your team. But to get the most out of them, you should provide them with the right work environment.
Creating The Right Process For Them
You might think that, with their expertise, social media VAs can just “wing it”. However, you need a better game plan with them to succeed. Start by creating a checklist of the social media tasks they need to accomplish. You would also want to explain the thinking behind your current social media strategy.
Image from Slide Team.
From there, the VA will work with you to create a process for these tasks. Note that this isn’t just a one-off process. They will regularly connect with you to refine that workflow based on their observations. As such, you would want open communication lines with them about these vital developments.
Managing Engagements
Your virtual assistant is also tasked with audience engagement. These social media engagements are sometimes tricky to navigate. Thus, you need to have a clear set of rules to help your agents effectively respond to audience comments.
Such rules would include what type of messages they should respond to. You also need to include the way that they should respond. On the other hand, you should provide your VAs with enough room to respond based on how they see fit.
Boost Your Startup Company Social Media Presence With Our Help
Getting a social media virtual assistant isn’t just about having someone post content for you. The right agent can help your startup company significantly grow its presence on these platforms. And Virtua Solutions is ready to give you that agent and more. Get in touch with us for consultations.