Exploring different marketing strategies is vital if you want your startup company to grow and move forward. And one of such strategies that you have likely heard of is 360-degree marketing. But you might wonder what exactly it is and how you are supposed to implement it. So let’s take a closer look at this strategy and discover how Virtua Solutions can help you launch it effectively.
Understanding 360-Degree Marketing
In its simplest definition, 360-degree marketing is a strategy that lets you cover all of the touchpoints that a customer has during their purchase journey. Its goal is to deliver a cohesive message across all these touchpoints. By doing so, your customers become more convinced of making the purchase.
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While this looks similar to general marketing, there is one difference that sets it apart. 360-degree marketing puts a strong emphasis on the thoughtful messaging in each channel. The idea is that, while you might not be present on all platforms at once, your customers will still be able to see your brand everywhere they go.
What Your Startup Company Can Gain From 360-Degree Marketing
You might be curious about what you can get from this strategy that you can’t from general marketing. As it turns out, there are several unique benefits that it does provide. These give you a better shot at capturing customer interest.
Better Brand Positioning
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Positioning is the process of establishing your brand in your audience’s consciousness. With 360-degree marketing, you can go beyond that. You also get to strengthen it. On the other hand, the strategy can help in repositioning your brand for a new set of audiences.
More Effective Rebranding
At some point, your startup company might need to undergo rebranding to attract audiences better. This strategy can help you more effectively implement that rebranding effort. In particular, it can facilitate faster recognition of that new brand image by your target customers.
Boosting Product Performance
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Boosting the visibility of a poorly performing product is a more specific use of 360-degree marketing. Through it, you can position the product better and attract more purchases. The move is handy if you haven’t touched its marketing in a long while.
The Components of An Effective 360-Degree Marketing Strategy
Now that you have an idea of what 360-degree marketing can offer your business, it’s time to explore its implementation. Here, you should keep in mind the 9 components of the strategy, namely:
- An effective website: This is the central part of the strategy for generating a lasting impression on visitors.
- An SEO strategy: You need to make that website and your brand easy to discover online.
- PPC advertising: Pad ads can help bolster the prominence of your brand significantly.
- Email marketing: Email is still a potent marketing channel for nurturing leads.
- Social media marketing: With social media, you have a way to engage and continuously interact with your target customers.
- Content marketing: Great content can help you boost brand awareness while providing additional value to your customers.
- In-person marketing: While much of marketing is digital these days, what you present in front of physical customers still affects brand perception.
- Public relations: PR is essential for fostering a stronger relationship with customers and the larger community.
- Traditional advertising: Print and traditional TV advertising is still an effective way to reach out to customers outside of the Internet.
Note that all of these components are already something that you have used in your previous marketing efforts. What makes 360-degree marketing unique is how it brings all of them together into a cohesive whole. Here, it isn’t just about creating a consistent message across channels. You also have to make that message flow seamlessly from one channel to another. That helps people better absorb it and respond in the way they want.
How Your Startup Company Can Do 360-Degree Marketing Right
With all of the above components, you arguably have your hands full trying to create that consistent message. Here, having good data will help you a lot. In particular, you want data about the level of engagement in each component. That will tell you how to angle your message and get it to the most people.
Image from Smart Insights
In addition, you want data about your audience preferences and interests they have. That will give you an insight into what active role your brand plays in their lives. From there, you can develop your message to better fit their interests and catch their attention.
Virtua Solutions can help you get those data and make sense of them for your marketing efforts. Our team will handle the data collection work and provide you with a continuous stream. With that, you can make data-driven decisions to match your audience’s behavior.
Creating A Complete Marketing Experience
As we have already mentioned, 360-degree marketing is all about delivering a cohesive message across all the relevant channels. And for that, you need to build a complete marketing experience around that message.
Image from TSNN.
Start by building a suitable welcome message for each channel you have identified as a customer entryway. From there, create the right reinforcing messages for each channel your customer chooses to go through in their journey.
Here, you must know how your target audience uses each channel. More than just helping you refine your messages for each, you also have a better idea of how to respond to them. That response is crucial, as continued engagement will help you guide them in making that important decision.
And speaking of your response, your startup business should be ready for it. We can provide you with some extra hands through our services. Our agents can handle a variety of channels, including social media, email, and even phone. We can also handle back-office work needed to keep your campaign going.
Strengthen Your Startup Company Through 360-Degree Marketing
As you can see, 360-degree marketing can be more involved compared to regular marketing. But with the right team handling it for you, it can get your brand into a better position to capture more customers. Let us be that team to help you. Contact us today.