With how competitive the labor market is, you would want to use every means to find and attract talent. But while you might already have a strong presence in the traditional recruitment channels, there is one place you should explore further: Social media. Find out how social media hiring works and how Virtua Solutions Outsourcing can help you get more of the best talents through it.
How Does Social Media Hiring Work Anyway?
As its name implies, social media hiring is using various relevant platforms to find, interact with, and eventually bring them into the recruitment process. While you might associate it with just posting job openings on your company page, there is more to it than just that.
Image from Content Stadium.
Your goal in social media recruitment is to build relationships with prospective candidates and get them to become more interested in your company. That will eventually encourage them to try for any position you might offer.
Why Social Media Recruitment Is A Good Idea
So, you might wonder. With all the other recruitment channels available, is going to social media still worth the effort? As it is, various reasons will convince you to do so.
Reaching Out To Passive Job Seekers
For the most part, you will often focus on the candidates actively applying for the positions. But behind them, there is a larger talent pool that you might be overlooking. These passive job seekers might not be directly interested in you now. However, they are always a great untapped source of prospects.
Image from Norwood Consulting Group.
By engaging them on social media, you can present your company more cordially, you have a greater chance of bringing these passive applicants into the talent pool. 80% of companies consider social media as one of the best places to secure these talents.
Cutting Down On Time And Cost Per Hire
Recruitment is often a resource-intensive effort. Reaching out to candidates on different channels can sometimes be costly. Social media helps you cut down on that by being virtually free. Do note that things like paid ads do cost money. However, your engagement with everyone else on the platform, including potential hires, doesn’t cost anything. That gives you plenty of incentive to further your search.
An Effective Tool For Showcasing Employer Brand
Of course, to convince potential candidates to make the jump and apply, you need to present your brand well to them. Here, social media can be a surprisingly effective tool. The informal nature of social media gives you a novel way of introducing your company to applicants. By leaning into that, you let them see that yours is more than the typical recruiting firm. It is also a great channel to showcase company values that resonate with applicants.
Creating The Right Social Media Recruitment Strategy
Of course, doing social media recruitment isn’t just posting your job openings on Facebook or LinkedIn and waiting for applicants. To successfully draw talents, you need the right approach. Remember that social media is all about interaction and engagement. Building around that idea will help you better connect with candidates.
Finding The Right Platforms
For the most part, LinkedIn has been the social media platform of choice for companies and professionals looking to engage with each other. But any social media platform can work for this purpose. The trick is to choose the ones that would best fit your recruitment goals.
Image from Smart Job Board.
For instance, if you seek to hire a very specific role, you want to determine which platforms the ideal candidates would frequent. Once you have selected these platforms, study how they engage on these. You might want to know which pages they respond to and the type of content they like.
Creating The Right Conversations
While posting a job opening will already get you a lot of engagement from prospective applicants, you can improve that. The idea here is to create initial conversations between you and them before posting your first job openings. That will help better draw their attention towards you.
One good conversation topic here is future career opportunities prospects would want to explore. Here, you can gradually present your company and give them an idea of what you might eventually offer. Be ready to respond to their questions so that you can continue the conversation longer.
Bringing Them To The Application Process
Eventually, you can guide prospects toward applying for your open positions. Make it easier for them by using social media itself as an entry point for the process. Ensure that the job ads you post on the platforms have clear details so applicants can jump in. Use relevant hashtags to make them more visible to desired candidates.
Image from The Balance.
You can also leverage various groups within social media to spread your For starters, you can use your employee network. Niche groups relevant to the job openings would also be great for spreading the word.
The Social Media Hiring Solution Virtua Offers
To attract more prospects, you will need to expand your social media presence. Virtua is ready to provide the right solution through our social media services. To start, we will be your frontline engagement team. We can search relevant conversations and engage prospects on different platforms.
From there, we can serve as their guide towards your application process. Our agents will be ready to respond to their questions on your posts and provide them with directions. We then ensure a smooth transition of their application to your human resources team.
Get Great Talents Right On Social Media
With how intertwined social media has become with our professional lives, you don’t want to overlook its potential as a recruitment tool. And Virtua Solutions is ready to help you get more from it. Contact us today and let’s get started attracting great talents.