Content marketing has been a staple of the online marketing effort for several decades. But with the online scene undergoing many changes, you might wonder whether this marketing strategy still holds. So, let’s look at what’s in store for next year and how you can use it for more engaging content.
2024: The Rise Of New Content Marketing Platform
As it is, content is pretty much everywhere online. But that doesn’t stop new platforms from emerging. These offer new features and avenues to experience content. For instance, virtual and augmented reality offer a more immersive way of consuming it. There is also the resurgence of short-form videos, as people look for content they can consume readily.
Image from Hubspot.
But does that mean traditional content platforms like blogs and social media are on the way out? Of course not. However, they will have a new role of building an audience for and supporting content in these new platforms.
Taking Advantage Of The New Content Marketing Landscape
However, simply jumping on these new platforms is not enough to fully utilize them. Instead, plan out how to bring these platforms into your content strategy. Determine which of these new platforms your audience uses the most and determine the type of content they best respond to.
You would also want to weave all these old and new platforms into a more cohesive content experience. Think about how customers use different types of content during their journey. For instance, they might use short videos to understand products quickly. From there, they can go to lengthier blog articles for in-depth explanations.
Virtua Solutions can help you map out these content platforms. Our team will thoroughly study your customers’ journey and determine which combination of content types would best suit their goals. We can then help you develop those content pieces.
The Artificial Intelligence Invasion Begins
Artificial intelligence has been in the news lately, as it will take on various fields. And content marketing is no different, as AI will transform the scene. One of the biggest draws of AI for content marketing is the ability to create a lot of content fast. That is crucial, as the effort hinges on keeping customers continuously engaged.
Image from Infomedia.
But there is more to AI than just that. Companies can also use it in the content distribution and promotion stage. You can use it to more precisely model customer personas and target specific audiences. It can even play a part in personalizing content to better cater to audiences.
AI can also help you time your content right. That is vital, as content coming out when a customer needs it creates more engagement. AI can sift through a large volume of customer data to determine the best times for posting based on patterns. It can also help you better track content performance and explore strategies to improve this.
Harnessing The Power Of AI Right
However, there are also a lot of challenges when using artificial intelligence for content creation. Quality is still a major concern here, as AI can’t fully replicate content created by people. Here, you will still need the help of human creators to guide AI towards a more effective result.
You will also have to deal with regulatory compliance regarding AI’s use for content. For instance, search engines like Google and Bing have released strict guidelines regarding the use of such pieces on websites. Such changes can affect how visible your content is and impact its marketing effectiveness.
Virtua Solutions can help you with these challenges by providing an AI support team. We will handle various aspects of your AI management work. We can provide a training team that will oversee the training and ensure the quality of the output. On the other side of the equation, Virtua can assist in the promotion work, ensuring the content is distributed accordingly.
A New Mindset Towards Content Marketing
Some businesses often take a rather “cold” approach to content marketing. For them, content is simply used to deliver information to customers. However, this can lead to content fatigue, as they become overwhelmed by too much info.
To avoid that, companies are looking towards new approaches to content. One such approach is the emphasis on relatability. Customers would better respond to content that connects with them on a more emotional level. “Fun” is a particular emotion that content creators want to capture. People are more likely to buy from brands they perceive as being more fun.
Image from Is This Relatable Content Facebook page.
Additionally, there is a strong push towards creating greater social awareness. That is because customers become more invested in brands attuned to their advocacies. As such, you want to create content that reflects these values.
Creating Your Content Approach
Of course, just throwing memes or opinion pieces is not enough. To better bring your content into this new mindset, you should understand how it really relates to your customers. Think about why your customers are attuned to these values. You can then better capture that essence into your content.
Virtua Solutions will help you do a more thorough analysis of your customers’ mindset. Our success team will look into the various facets of their persona to get a better grasp of their emotions and attitudes. Using that, we can help you craft the content they would best connect to.
Create More Engaging Content This 2024
As they say, great content makes for great engagements. And these new trends are sure to take your content marketing to the next level next year. So, be ready to do it right. Virtua Solutions is here to help you out. Contact us today.