Long before the Internet dominated the marketing scene, call campaigns were the most popular form of an outbound sales campaign. But while these other methods have grown significantly, the call campaign is still a popular go-to for sales teams. And your startup business can still gain a lot of ground with these.
However, these developments also have an impact on call campaigns themselves. So you might be curious about how you can launch one during these times. Let’s explore how you can get the most out of these.
Are Call campaigns Still Effective?
The first thing that you will likely ask at this point is whether call campaigns are still relevant. After all, many companies have now switched their priorities toward digital marketing. But there are a lot of indications that people still respond to this type of campaign.
Image from Dialer.
According to a survey by sales training and consultancy firm RAIN Group, over half of senior-level buyers still prefer to entertain phone calls from companies. Meanwhile, 80% of buyers are more likely to take in a call coming from the first company to reach out to them. These statistics demonstrate that many buyers are still receptive to well-executed call campaigns.
The Benefits Of call Campaigns
The next question that you will have is what are the things that you can gain from these types of campaigns. Here, you will find the following benefits. Call campaigns present a unique spin on these benefits.
It Enables Direct Communication
With most digital marketing efforts, the conversation between you and your customers leans toward the indirect side. You send a message to customers and wait for their response. In call campaigns, you get to converse with them directly once they decide to pick up the phone.
Image from Freshworks.
That more direct means of communication helps you build a stronger customer relationship. Here, people get to see that there are people behind your company they can connect with. Furthermore, it helps you better understand the nuances of your customer preferences, such as how they want to be addressed.
It Helps You Gather More Accurate Campaign Data
Since you connect directly with customers, call campaigns let you gather more detailed customer information. Through effective handling the call, expert agents ask customers pertinent questions that reveal more info about them. Agents can also gauge their overall satisfaction based on how they respond to it. All of these will help you refine your campaigns.
It Can Help You Reach Out To New Markets
Image from Gary Ross Coaching.
This might come as a surprise, but call campaigns can indeed help you gain traction in new potential markets. One thing you need to remember is that not everyone might be receptive to digital marketing. As seen above, some customers still prefer older means of connecting with companies. By augmenting your digital marketing campaigns with call campaigns, you can better reach out to these subsections.
How Your Startup Business Can Effectively Mount A Call Campaign
As is with any marketing campaign, proper preparation is essential for the success of a call campaign. The first step you need to do here is to define the campaign goals. However, you should look at these goals from a different perspective.
The thing is, you would often not be launching a call campaign on its own. Instead, it will likely be part of a wider marketing campaign to engage customers on multiple fronts. Thus, your call campaigns’ goals should match those you set for the other components.
Image from Printcomm.
For instance, you should consider how leads move from the call to other channels. That helps you create a more continuous engagement strategy for all your campaigns. With that, you have a better chance of capturing initial leads.
Deciding Who To Call
A common pitfall of many call campaigns is that agents would try to call anyone within their contact databases. While all of these leads would indeed be potential hires, not everyone would be willing to do so by phone.
Here, you would want to go for customers who are more likely to need your products at the given moment. You should venture out a bit and look at what they are talking about online. That will give you an idea of whether they are actively looking for the product.
Image from Lean Labs.
You should also plan out the engagement. Determine when is the best time to call leads. The type of activities that the prospect does and their relation to your product often dictate this. For instance, it is best to call B2B leads during business hours since they are more likely to need your products during these times.
Arming Your Agents With The Right Tools
Your call campaign team needs to be ready for the engagement. Here, you should have the campaign pitch organized. Make all the essential points simple and easy to follow for the benefit of your agents. You would also want to anticipate any questions people might ask about your pitch and provide agents with answers.
A script is an essential tool here. It helps your agents better steer the phone conversations toward your desired directions. There are many ways that you can go here. You can either prepare a full script or just create an outline. Be sure to match these options with the skills and preferences of your agents.
Virtua Solutions Is Here To Help Your Startup Business
When launching call campaigns, your startup business might need help. Virtua Solutions offers full support to ensure the success of your campaign. We begin by providing your team with additional agents. These agents are highly experienced in running such campaigns and will provide your team with the needed talent.
Additionally, we can give you logistical support. That is something that many businesses can sometimes overlook when launching these types of campaigns. Our team can help consolidate and organize lead data for the use of agents. We can also help in coordinating your other campaigns, ensuring that there will be continuity between your call campaigns and these.
When done right, call campaigns can be a powerful tool for your startup business to attract more potential customers. And to do it right, you need to have a great partner by your side. Virtua Solutions is always ready to be that partner for you. Contact us today for more information.