Even with the advent of other channels like social media, reaching out to customers through email is still considered a popular online marketing strategy. It is even expected to grow more in the next few years. And to get the most out of that potential, you should have good email marketing systems in place. Here are some of the best that you can consider.
Email marketing systems no. 1: Constant Contact
Constant Contact is one of the most popular email marketing systems available. It provides you with numerous templates for quickly composing marketing emails. The system is also very intuitive, letting you deploy your marketing email faster. All of these make Constant Contact well-suited for small businesses
Features
Image from Constant Contact.
Adding to the allure of the large number of templates Constant Contact has is the level of customizability it offers. You can customize each template to better suit your message. There is even an image management feature that makes it easier to collect the different marketing images you will be using for campaigns. The email marketing system even has a library if you need quick images to use.
Constant Contact also has a good selection of event marketing tools. The main draw is Event Spot, a tool that lets you quickly build an email marketing campaign for your events. This even includes templates for creating your event landing and registration pages.
Additionally. the service provides you with different reporting tools. With these, you can track:
- The number of clicks
- The number of opens and forwards
- Spam reports
- Unsubscribes
All of these metrics give you a clearer view of how successful your email marketing campaign is, as well as the problem areas. The reports come in a graphical style, making it easier for you to interpret data.
Email marketing systems no. 2: MailChimp
Launched in 2001, MailChimp is one of the most enduring email marketing systems available. Its biggest draw is the forever free plan, which gives users access to all of its basic features. This makes it a favorite of small businesses looking for an easy to implement email marketing platform.
Features
Image from MailChimp.
MailChimp’s core is an easy to use email builder. With this, you just drag and drop the components you want to include in your email. This makes it great for creating impressive marketing emails at a quick notice.
The service also has an assortment of automation tools. Using these, you can automate your email marketing in a variety of ways. For example, you can set your campaign emails to be sent out to target audiences when they click on a link on your campaign page. The advanced segmentation tools that MailChimp has will ensure that you send these automated emails to the right targets.
MailChimp also has a large number of integrations available. These include:
- Zapier
- WooCommerce
- WordPress
- Photoshop
- Shopify
Using these integrations, you can create a more versatile email marketing strategy. By integrating MailChimp to Shopify or WooCommerce, you can launch a coordinated email campaign directed to your online shop’s customers. Meanwhile, the WordPress integration is great for engaging your website or blog subscribers.
Email marketing system no. 3: SendInBlue
SendInBlue combines email and short message service (SMS) marketing into one platform. This makes it a great option for new businesses looking for affordable email marketing systems to reach out to more audiences. Its easy-to-use design will let even those with no prior email marketing knowledge build and launch their campaigns.
Features
The first thing you will want to check in this email marketing system is the message builder. Here, you get over 200 different templates to choose from. While this might seem small, it covers most of the common email marketing content you might send, making it handy for those quick campaign needs. On the other hand, the builder has enough customization options for creating your unique email templates.
Another interesting feature of SendInBlue is Transactional Messaging. This one lets you automate different transactional emails for different customer actions, including purchases, subscriptions, and receipts. The platform will even give you reports on how well these transaction emails are landing into your audience\’s inboxes.
SendInBlue also comes with some social media marketing components. This mostly centers around Facebook ads at the moment. Using it, you can create and deploy your ads from within your SendBlue dashboard. You can also retarget contacts list and reach them on the popular social media platform. SendInBlue then lets you send email marketing content to them for increased engagements.
Email marketing service no. 4: GetResponse
Webinars are great tools for online marketing but they can be a challenge to market themselves. This is where GetResponse comes in, as it works as a combined email and webinar marketing platform. Beyond that, the service comes with other online marketing tools that give you greater flexibility.
Features
GetResponse’s webinar feature lets you create online seminars within your website without the need for third-party software. These seminars come with a variety of interactive features like online polls, live chatbox, and file sharing. You can host 100 participants in the Basic plan, which is already a good size for your initial foray into webinars.
Another feature that works well alongside the Webinar creator is Autofunnel. It provides you with over 30 different landing page templates and a large selection of email templates. This gives you plenty of tools for building an email marketing campaign around your webinars. The tool even lets you designate your end goals for a more targeted campaign.
Perfect Timing is another noteworthy feature of this email marketing system. It lets you predict the best times to send emails to subscribers based on their engagements with you. By using this, you make your email marketing campaign more in tune with your audience, increasing its success.
Boost your email marketing campaign with these services
Whether you use email as your main online marketing channel or to augment other channels, these email marketing systems will help you turn it into a more potent tool. Each of the services above has features that will suit any email marketing strategy that you plan on doing. Check them out to find which one will best mesh with your campaigns.